An English tea lover with a straightforward Dutch manner, and an Aussie passport. My broad range of experience across many countries, sectors, and industries has given me a diverse tapestry from which to draw inspiration.

 

My real passion is for branding; creating, refreshing, and nurturing brands for a huge variety of different businesses big and small.
I believe the best brands are underpinned by solid research and strategy. This approach allows me to gain unique insights that lead to creating more meaningful brands. 

 

I also have a lot of experience developing ATL and BTL multichannel campaigns; using research-led strategies to uncover insights, unique points of difference, and ‘core truths’ to deliver compelling creative.

 

For the past 12 years I have been managing, mentoring, and inspiring teams of designers; encouraging personal development through implementing PDPs and holding inspiration sessions, and developing feedback initiatives.